The cost of digital marketing varies significantly based on business size, services, industry, and complexity. Price ranges for Small to medium-sized businesses can go anywhere from $2,000 to $15,000 per month for comprehensive services.
Typical monthly costs by service
Search Engine Optimization (SEO): $500–$20,000+, depending on competitiveness and scope.
Pay-Per-Click (PPC) Advertising: $1,000–$10,000+ in management fees, which does not include your ad budget. We charge 10–20% of your total ad spend.
Social Media Marketing: $1,000–$20,000 per month for services like content creation, strategy, and ads.
Content Marketing: $2,000–$10,000+ per month, which typically includes strategy and content creation, such as blog posts or videos.
Email Marketing: $500–$5,000 per month. This is often the most cost-effective channel, with a high return on investment.
Website Design: This is often a one-time project fee, ranging from $2,500 to $100,000+ depending on the complexity.
Digital marketing services, delivered at scale
Common pricing models for digital marketing services
Monthly Retainer: A fixed monthly fee for ongoing, consistent services. It is the most common model for long-term campaigns.
Hourly Rates: Ideal for small, one-off projects, with rates typically ranging from $25 to $150 or more per hour.
Project-Based: A flat fee is set for a specific project with a defined scope, such as a website redesign.
Performance-Based: Fees are tied directly to results like leads or sales. This model is less common but can align the agency’s incentives with your business goals.
Tiered Packages: we offer pre-defined bundles of services at different price points, which can be useful for businesses with scaling needs.
How your business size affects pricing
Small Businesses: May spend between $2,000 and $6,000 per month, often focusing on 2–3 key channels.
Mid-Sized Businesses: Can expect to invest between $6,000 and $20,000 per month for multi-channel strategies and custom content.
Enterprise Companies: Have budgets starting from $20,000 and can exceed $100,000 per month for extensive, full-service campaigns.
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